Nick Kelly Design
Creative Studio
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Nick Kelly
Solo plan
Bloom Studio · Brand Refresh
Sarah viewed logo concepts · 14 mins ago · London, UK
Active Project
Round 3 Deliverables
3 files · final round
Bloom Studio
Brand Refresh
Primary Wordmark
Logo · v3.2
Type System
Typography · v2.0
Colour Palette
Brand · v1.4
Client Feedback
Could we try the wordmark slightly tighter in tracking?
Sarah · Primary Wordmark
Love the refined weight — could we try the wordmark slightly tighter in tracking? Feels like it wants to sit closer together.
Your reply
Tightened tracking by 10% in v3.2. Let me know if it wants to go further.
The secondary typeface feels slightly heavy at body size.
Sarah · Primary Wordmark
The secondary typeface feels slightly heavy at body size — the lighter weight reads better.
Your reply
Switched to 300 weight throughout — agreed it reads much cleaner.
Can we see the wordmark reversed on the dark brand colour?
Sarah · Type System
Just want to check legibility before we sign off — the reversed lockup will be used on the brand colour in print.
Reply to dot 3
Address dots & re-upload
Drop updated files or browse
PNG · PDF · AI · Figma · up to 100MB
I've updated the wordmark with tighter tracking and the lighter body weight. Round 3 is ready for your review.
This is looking so much better. The tracking adjustment is perfect. Left a few dots — just one question about the reversed lockup.
Once that reversed version is in, I think we're ready to sign off. Really happy with how this has come together.
Project Milestones
Proposal & Sign-off
Signed 7 Sep
Design Rounds
Round 3 of 3 · Active
Final Delivery
Pending approval
Payments
Deposit
7 Sep
£350
Midway
28 Mar
£175
Final
On approval
£175
Client portal
Sarah viewed 14 mins ago
From proposal to approval — one link, no friction, every revision on record.
He uploads files, addresses dots, delivers the work.
Demo available on desktop only