👋 Hey Sarah
Picnick Studio
Brand
Refresh.
A scalable design language for everyday treats.
Your feedback
3 notes on this round
Sarah Brown
onPrimary Logo Mark
Love the refined weight — could we try the logo mark slightly tighter in tracking? Feels like it wants to sit closer together.
Sarah Brown
onPrimary Logo Mark
Can we see the wordmark reversed out on the dark brand colour? Want to make sure it holds up before we sign off.
Sarah Brown
onType System
The secondary typeface feels slightly heavy at body size — the lighter weight reads better. Agree we should lock that in.
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brand-direction-notes.pdf
Previous rounds
Wordmark refinement · tightened tracking
Files
Brand mark
Type system
Colour palette
Activity
-
You approved Round 2
12 Oct -
Tom replied to your 4 notes
10 Oct -
Tom sent Round 2 (revised)
10 Oct -
You sent feedback (4 notes)
6 Oct -
Tom sent Round 2
3 Oct -
Deposit cleared · £350
28 Sep
First concept · initial direction
Files
Brand mark
Type system
Colour palette
Activity
-
You approved Round 1
28 Sep -
Tom replied to your 3 notes
26 Sep -
You sent feedback (3 notes)
22 Sep -
Tom sent Round 1
19 Sep -
You signed the proposal
17 Sep